Fluid interchanging roles in the Egyptian revolt

Re-evaluating the egyptian revolt, special reports indicate the presence of social network used to propagate civil disobedience ideas to Arabic counterparts.( Awad, M., 2011) The 2011 rebellion comprises special expatriates whom advocate non-violent proposals to overthrow former egyptian president, Hosni Mubarak. Conjuction to this, calls were made using social media tools for a large demonstration for two weeks.These left the citizens with an independent means on communication and an unruly  mass of propaganda. (Tadros, 2011) The group was known to have set up a webpage in 2004 as to serve the mutiny’s purpose. Meanwhile, ex- Kefaya activists established a Facebook group, to gather votary. The page played a pivotal role in spreading non-violent strategies such as “flash mob” silent protests. (Awad, M., 2011)

In reference to the above, the salience hierarchy theory provides how identities are self-designed with positions individuals occupy within a social context. Those identities whom are higher in the hierarchy are most likely to be more induced than those lower in it. In most situations, this will invoke multiple identities in a person to fulfill their roles regarding the context. As Stryker proposed, when an interaction situation is isolated from structural constraints or these sturctural constraints are ambiguous, individuals are opened to more options to their choice of identity, resulting in more than one.

Severe task of multitasking has indeed brought a significant paradigm shift in the roles of individuals towards a context as well. Henceforth people are considered to occupy a hybrid position as a user and producer at the same time- they are produsers. (Bruns, 2007) Here, we are introduced to the fluidity of produsers between roles as leaders, participants and users of content. As an example, we could relate this shift to the methods utilised by the activists in spreading their message on a viral platform instead of a physical war.

Their option in broadcasting the relevance information to the citizens on their own has made them to adapt to several more identities including to citizen journalism. Citizen journalism usually attends to those public participatory in broadcasting and disseminating news information. Here, we could see examples on how commoners are directly involved as they intend to sight several incidents and submit pictures and statuses on an online platform such Facebook, Twitter and many more. Other social apps involving conversational exchanges, like Skype, Chatroulette and etc., have also contributed to citizen journalism as news is passed in a group and extended to the other within matter of seconds and a click away. On a whole, traditional journalism is constrained as the public prefers to fall back on their social network for quicker news preferences.


Awad, M., Dixon, H. 2011, Special Report: Inside the Egyptian revolution, REUTERS, accessed on 30/5/2014,


Tadros, S. 2011, The Story of the Egyptian Revolution, American Thinker, accessed on 30/5/2014,


Mead, G. H., Symbolic Interactionist Theories of Identity, Chap. 16 pp. 331-355, accessed on 30/5/2014,


Bruns, A. 2007, Produsage: Towards a Broader Framework for User-Led Content Creation, accessed on 30/5/2014,



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