Convergence of Media and its effects on the Public Sphere

Credits to Rudolf Vicek

Credits to Rudolf Vicek

Its about time  the reflection task came up. Based on my interest, convergent of media practices has always fall back on the famous Jenkins (2008) quote, By convergence, I mean the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want. Jenkin’s theory has taught us several criteria coinciding with convergence of media, such as how technology interrelates with industries and how it eventually affects audiences on a whole.

Narrowing down the aspects, we did notice how gatekeeping and its role towards the public sphere has affected public to allow themselves to change their roles depending on how they interact or which context they are situated in. This availability has increased the disintermediation between organisations where intermediates such as distribution channels, distributor, wholesaler, broker or an agent are becoming extinct over the years. Traditional intermediation they say. As for the fluidity of roles, we did relate to how people are considered to occupy a hybrid position as a user and producer at the same time- they are produsers. (Bruns, 2007) Even the salience hierarchy theory provides how identities are self-designed with positions individuals occupy within a social context.

Lastly but not, we even concentrated on how women are abused online. Is it believed that the world is somewhat a man’s world filled with misogyny towards women. In some cases, misogyny on a virtual platform becomes parallel to real-world harrasments. Though the write-ups might not cover every criteria relating to the topic, it is subjected that each aspect has more involvement towards the public sphere than we would know. Hopefully as time progresses, we would learn more about the hidden contributions that exist to affect the convergence of media.


Jenkins, H. 2008, ‘Introduction: “Worship at the Altar of Convergence”, New York University Press, accessed on 6/6/2014,

Bruns, A. 2007, Produsage: Towards a Broader Framework for User-Led Content Creation, accessed on 30/5/2014,



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