The Attention Economy and Long Tail Effect

https://prezi.com/u3thu4zrr-lw/the-attention-economy-long-tail-effect/

With knowledge being abundant, consumerism has diverted its economy towards selling attention. This is often related with the Internet as information could be obtained without any risk. In comparison to a media channel source, we see how people often do their research or seek details from the net as they are not pressured into signing any consent before gaining their information for free. In addition to that, publishers who often seek to promote their opinionated-writings also feel more comfortable in accessing platforms which do not regulate their contents before posting up. It is undeniable how most parties do prefer seeking free online resources than paying for any types of information created by the media channel. However, people at times usually do gravitate towards sources which are niche and this leads to the long tail effect.

References

Manson, M. 2014, In The Future, Our Attention Will Be Sold, accessed on 15/11/2015,

http://markmanson.net/attention

Anderson, C. 2005, The Long Tail, Wired Blog Network, accessed on 15/11/2015,

http://www.longtail.com/the_long_tail/faq/

 

 

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